Resources Plan Components
Young Entrepreneurs Business Challenge
Business Plan Title
Date
Executive Summary (write last)
- Snapshot of business, market and solution
- Risks and rewards
- What you want them to do - invest, loan, etc.
General Company Description
- Location
- Owned by ------
- Legal structure
- Nature of business
- History of the business
Goals
- Short term goals are:
- Long term goals are:
Products and Services
- Products/services - what are they, how unique, different, description, need it fills
- Industry Analysis- economic health, fluctuations, forecast, is it changing rapidly, is the market large enough, is it growing
- Need in northern California
- Differentiation from the market
- Competition - who and how are you different, what are their strengths
- Describe materials and supplier sources
Marketing
- Target Market - who/how/where are you selling to (age, education, gender, income, location, lifestyle)
- Advertising, promotions
- Sales methods
- Pricing policy/credit policy
- Affiliations
- Customer service
Facilities
- Location
- Size, zoning
- Age and condition
- Expansion opportunities
Management
- Management structure
- Expertise in line of business
- Positions
- Requirements/qualifications/pay
- Permanent employees
- Independent contractors - special skills
- Professional assistance - legal, accounting
Operations
- Manufacturing details or service details
- Supply and distribution logistics
- Labor requirements (current and future)
- Daily operations
Benefits to the Community
- Jobs created/retained
- Meeting community needs
- Increased tax base
Financial Plan
- Initial capital expenditures
- Overhead
- Inventory
- Credit
- Debt
- Past financials
- Future projections
- Contingency planning
- Loans and repayment terms
Appendices
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